Mitsubishi Electric HVAC – Social Media 101

This class is NOT eligible for State, NATE, or DSG certification.

Class Date

Wednesday, May 17th, 2023



Class Times

8:00 a.m. to 12:00 p.m.




Birmingham Office

Air Engineers, L.L.C.

7279 Cahaba Valley Road
Birmingham, AL 35242
To provide the tools needed to build, target, and post effective Facebook ads, and to leverage results based on Facebook analytics to capitalize on future campaigns.CLASS OBJECTIVES
• Create Goals for effective Social Media activity and campaigns
• How to accomplish goals by using Social Media
• Locate assets in Canto to create professional ads
• Create an effective call to action
• Create target audience based on zip codes and interests
• Set a budget
• Ad analytics
• Ad strategyAUDIENCE
• Anyone at the contractor’s office that manages their marketing and/or social media accounts
• Marketing Managers
• Social Media ManagersCLASS REQUIREMENTS
Please bring the following items to class to ensure a valuable experience!
• Laptop or Tablet
• Login/Passwords to business Facebook page
• Form of payment for campaign setup